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This Digital Marketing course is designed for anyone looking to comprehensively master online communication, advertising, and marketing strategies. Throughout the program, you will learn social media management, Google Ads, SEO, content marketing, Google Analytics, email marketing, and website optimization.


Upon completion, you will be able to plan and optimize multi-channel campaigns, develop data-driven strategies, manage budgeting, and effectively drive digital business growth.
Register now!
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Course Curriculum
  • Module 1
    Workshop 1 | Introduction to Digital Marketing Marketing principles, setting objectives, customer connection, and digital & cultural research.
    Workshop 2 | Social Media Platforms (Facebook, Instagram, LinkedIn, Pinterest), Pixel, campaign creation, optimization, and budgeting.
  • Module 2
    Workshop 3 | Paid Search (PPC) & Google Ads Paid Search fundamentals, campaign measurement, management, and creation with Google Ads.
    Workshop 4 | Email/SMS Marketing & Automation Email design, testing, SMS marketing, tools, and process automation.
  • Module 3
    Workshop 5 | Analytics with Google Analytics Web analytics fundamentals, reporting, setting up Goals, and using GA4 and UA.
    Workshop 6 | Content Marketing Strategy, content creation and distribution, content planning, research, and performance metrics evaluation.
  • Module 4
    Workshop 7 | Search Engine Optimization (SEO) SEO fundamentals, performance measurement, keyword research, SEO content planning, and alignment with business goals.
    Workshop 8 | Display & Video Advertising (GDN) Google Display Network, targeting, video formats, campaign creation, and optimization.
  • Module 5
    Workshop 9 | Website Optimization Web design, key metrics, copywriting, user-centric design, and page optimization.
    Workshop 10 | Push, Popup & In-App Messaging Web/App Push, Popup marketing, internal inbox communications, and developing personalized communication flows.
  • Module 6
    Workshop 11 | Digital Marketing Strategy Research, performance forecasting, KPI definition, creative strategy, and communication execution.
    Workshop 12 | Final Exam Comprehensive knowledge synthesis and strategic project execution.
Meet the Mentor
Elene Bibileishvili
has over 5 years of active experience in digital marketing.
She holds degrees from GIPA and the University of Lille in France. Elene is a certified international trainer and a guest lecturer at BTU and CU.
Currently, she serves as the CEO of Ad Summit and the US-based company Hapttic, as well as the Digital Marketing Lead at Kettari.
Previously, she held senior positions at Noxtton and Clean House. She has worked with brands and organizations such as Adjara Group, USAID, Lopota Lake Resort & Spa, Radisson Group, Red Cross, Natakhtari, and others.
About us
David Agmashenebeli Ave. 61, Tbilisi
+995 551 529 394

Email: info@digitaledu.ge