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Digital Marketing Course · 12 Workshops · 6 Modules

Master Digital Marketing, Channel by Channel.

Learn online communication, advertising and marketing strategy from the ground up — social media, Google Ads, SEO, content, analytics, email and website optimization, all in one program.

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Campaign OverviewLive
Reach0+18%
CTR0+0.9
ROAS0+1.1
Social
Search
Email
SEO
📈 Budget optimized
🎯 New audience live
Social MediaGoogle AdsSEOContent MarketingGoogle Analytics 4Email & SMSWebsite OptimizationDisplay & VideoPush & In-AppSocial MediaGoogle AdsSEOContent MarketingGoogle Analytics 4Email & SMSWebsite OptimizationDisplay & VideoPush & In-App
After the Course

What You'll Be Able to Do

By the end of the program you'll have the skills to run digital marketing end to end — from strategy to measurable growth.

Plan Multi-Channel Campaigns

Plan, launch and optimize campaigns across social, search, email and display — and make them work together.

📱🔎✉️🖥️
One Campaign

Build Data-Driven Strategies

Read your analytics, define the right KPIs and base every decision on real performance data.

Sessions+32%
KPI Dashboard
Leads1,240
Conv. rate3.8%
CPA$12.40
Bounce rate−19%

Manage Budgets Confidently

Allocate spend across channels, forecast performance and shift budget to where it earns the most.

Monthly budget100%
  • Social 38%
  • Search 27%
  • Display 20%
  • Email 15%

Drive Business Growth

Turn tactics into a complete digital strategy that brings in customers and grows the business.

StrategyResearch · KPIs
ChannelsSocial · Search · Email
OptimizationSEO · CRO · Testing
MeasurementGA4 · Reporting
Syllabus

6 Modules. 12 Workshops.

A step-by-step path from marketing fundamentals to a full digital strategy — finishing with a final exam and strategic project.

Course pathModule 1 of 6
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  1. Module 01
    W1

    Introduction to Digital Marketing

    Marketing principles, setting objectives, customer connection, and digital & cultural research.

    W2

    Social Media

    Facebook, Instagram, LinkedIn and Pinterest, Pixel, campaign creation, optimization and budgeting.

  2. Module 02
    W3

    Paid Search (PPC) & Google Ads

    Paid search fundamentals, campaign measurement, management and creation with Google Ads.

    W4

    Email / SMS Marketing & Automation

    Email design, testing, SMS marketing, tools and process automation.

  3. Module 03
    W5

    Analytics with Google Analytics

    Web analytics fundamentals, reporting, setting up goals, and using GA4 and UA.

    W6

    Content Marketing

    Strategy, content creation and distribution, planning, research and performance evaluation.

  4. Module 04
    W7

    Search Engine Optimization (SEO)

    SEO fundamentals, performance measurement, keyword research, SEO content planning and alignment with business goals.

    W8

    Display & Video Advertising (GDN)

    Google Display Network, targeting, video formats, campaign creation and optimization.

  5. Module 05
    W9

    Website Optimization

    Web design, key metrics, copywriting, user-centric design and page optimization.

    W10

    Push, Popup & In-App Messaging

    Web and app push, popup marketing, in-app inbox messages and personalized communication flows.

  6. Module 06
    W11

    Digital Marketing Strategy

    Research, performance forecasting, KPI definition, creative strategy and communication execution.

    W12

    Final Exam 🎓

    Comprehensive knowledge synthesis and strategic project execution.

Elene Bibileishvili, course mentor
5+ years in digital marketing
🎓 Certified international trainer
Meet the Mentor

Elene Bibileishvili

Elene has more than 5 years of hands-on experience in digital marketing. She is a certified international trainer and a guest lecturer at BTU and CU.

Currently

CEO of Ad Summit and US-based Hapttic, and Digital Marketing Lead at Kettari

Previously

Senior roles at Noxtton and Clean House

Education

GIPA and the University of Lille, France

Teaching

Guest lecturer at BTU and CU

Has worked with
Adjara GroupUSAIDRadisson GroupRed CrossNatakhtariLopota Lake Resort & Spa
Registration

Register for the Course.

Leave your details and our team will contact you about the next group, schedule and next steps.

Digital Marketing Course

12 workshops across 6 modules, led by Elene Bibileishvili.

  • 12 practical workshops
  • Social media, Google Ads & display advertising
  • SEO, content & website optimization
  • Google Analytics (GA4) & KPI reporting
  • Email, SMS, push & in-app automation
  • Final exam & strategic project
  1. 1Fill in the form
  2. 2We call you back
  3. 3Join the next group

Registration form

Registration Open

Become the Marketer Every Business Needs.

12 workshops, one mentor with real industry experience, and the skills to run digital marketing from strategy to results.

Register for the Course →